/* ============================================================
   BRACTUREX · GENPHARMA — Landing
   Mobile-first, compact, app-like. Brand: green + gold + cream.
   ============================================================ */

:root{
  --green-900:#0f3d24;
  --green-800:#14512f;
  --green-700:#1b6b3a;
  --green-600:#23913f;   /* primary brand green */
  --green-500:#2faa50;
  --green-400:#57c577;
  --green-100:#e6f4ea;
  --green-50:#f1f9f3;
  --gold-600:#d49a12;
  --gold-500:#f0b822;    /* accent (molecular dots) */
  --gold-400:#ffce4d;
  --cream:#f7f3e8;
  --cream-2:#fbf8f0;
  --ink:#15211b;         /* dark green-tinted text */
  --ink-soft:#4d5a52;
  --charcoal:#141d18;    /* dark photo-studio section */
  --white:#fff;

  --radius:18px;
  --radius-lg:30px;
  --shadow-sm:0 4px 16px rgba(20,40,28,.07);
  --shadow:0 14px 36px -12px rgba(16,40,26,.22);
  --shadow-gold:0 12px 28px -10px rgba(212,154,18,.5);

  --container:1080px;
  --pad-x:clamp(1.1rem,4vw,2rem);
  --pad-y:clamp(2.4rem,7vw,4.6rem);

  --ff-head:"Sora",system-ui,sans-serif;
  --ff-body:"Inter",system-ui,sans-serif;

  --ease:cubic-bezier(.22,.61,.36,1);
}

*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  font-family:var(--ff-body);
  color:var(--ink);
  background:var(--cream);
  line-height:1.55;
  font-size:16px;
  overflow-x:hidden;
  -webkit-font-smoothing:antialiased;
}
img,svg,video{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
ul,ol{list-style:none}
button{font:inherit;color:inherit;cursor:pointer;border:none;background:none}
b,strong{font-weight:700}

/* ---------- Icons ---------- */
.ico,.bcard__ico svg,.step__ico svg,.aud__ico svg,.carousel__nav svg,
.hero__scroll svg,.values svg,.cierre__trust svg,.seg__btn svg,.indica__label svg{
  fill:none;stroke:currentColor;stroke-width:1.7;
  stroke-linecap:round;stroke-linejoin:round;
}
.ico{width:1.05em;height:1.05em;flex:none}

/* ---------- Layout helpers ---------- */
.container{width:100%;max-width:var(--container);margin-inline:auto;padding-inline:var(--pad-x)}
:where(#producto,#beneficios,#uso,#galeria,#mayoristas,#contacto){scroll-margin-top:72px}
.section{position:relative;padding-block:var(--pad-y)}
.section--cream{background:var(--cream)}
.section--soft{background:linear-gradient(180deg,var(--green-50),var(--cream) 70%)}
.section--dark{background:radial-gradient(120% 120% at 80% 0%,var(--green-800),var(--green-900));color:#eaf5ec}
.section--ink{background:linear-gradient(180deg,#16201b,#0e1713);color:#eef3ef}

/* stacked, rounded panels => each section feels distinct */
.section--dark,.section--ink,.section--soft,.section--cream{
  border-radius:var(--radius-lg) var(--radius-lg) 0 0;
  margin-top:calc(var(--radius-lg) * -1);
  z-index:1;
}
.producto{margin-top:calc(var(--radius-lg) * -1)}

/* ---------- Kicker / titles ---------- */
.kicker{
  display:inline-flex;align-items:center;gap:.4em;
  font-family:var(--ff-head);font-weight:700;
  font-size:.7rem;letter-spacing:.16em;text-transform:uppercase;
  color:var(--green-600);
}
.kicker--light{color:var(--gold-400)}
.sec-title{
  font-family:var(--ff-head);font-weight:700;line-height:1.12;
  font-size:clamp(1.32rem,5vw,2.05rem);
  letter-spacing:-.01em;margin-top:.45rem;
}
.sec-text{
  font-size:.95rem;color:var(--ink-soft);max-width:46ch;margin-top:.7rem;
}
.sec-head--light .sec-text{color:#cfe3d4}
.sec-head{margin-bottom:1.5rem}
.sec-head--light .sec-title{color:#fff}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:.5em;
  font-family:var(--ff-head);font-weight:600;font-size:.9rem;
  padding:.78rem 1.4rem;border-radius:999px;
  transition:transform .25s var(--ease),box-shadow .25s var(--ease),background .25s;
  will-change:transform;
}
.btn--gold{
  background:linear-gradient(135deg,var(--gold-400),var(--gold-600));
  color:#3a2c05;box-shadow:var(--shadow-gold);
}
.btn--gold:hover{transform:translateY(-2px);box-shadow:0 16px 34px -10px rgba(212,154,18,.65)}
.btn--ghost{
  background:rgba(255,255,255,.08);color:#fff;
  border:1.5px solid rgba(255,255,255,.55);backdrop-filter:blur(4px);
}
.btn--ghost:hover{background:rgba(255,255,255,.18);transform:translateY(-2px)}
.btn--lg{padding:.95rem 1.9rem;font-size:1rem}

/* ---------- Scroll progress ---------- */
.scroll-progress{position:fixed;top:0;left:0;right:0;height:3px;z-index:120;background:transparent;pointer-events:none}
.scroll-progress span{display:block;height:100%;width:0;background:linear-gradient(90deg,var(--green-500),var(--gold-500))}

/* ============================================================
   HEADER
   ============================================================ */
.header{position:fixed;top:0;left:0;right:0;z-index:100;transition:background .3s,box-shadow .3s,padding .3s}
.header__inner{
  max-width:var(--container);margin-inline:auto;
  padding:.7rem var(--pad-x);
  display:flex;align-items:center;justify-content:space-between;gap:1rem;
}
.header__brand{display:flex;align-items:center;gap:.55rem}
.header__logo{width:40px;height:40px;object-fit:contain;filter:drop-shadow(0 1px 3px rgba(0,0,0,.3))}
.header__name{font-family:var(--ff-head);font-weight:600;font-size:1.02rem;letter-spacing:.01em;color:#fff;text-shadow:0 1px 8px rgba(0,0,0,.35)}
.header__name b{color:var(--gold-400);font-weight:800}
.header.scrolled{background:rgba(255,255,255,.92);backdrop-filter:blur(12px);box-shadow:0 4px 20px rgba(20,40,28,.08)}
.header.scrolled .header__name{color:var(--ink);text-shadow:none}
.header.scrolled .header__name b{color:var(--green-600)}
.header.scrolled .nav__link{color:var(--ink)}
.header.scrolled .nav-toggle span{background:var(--ink)}

.nav{display:none}
.nav__link{font-family:var(--ff-head);font-weight:500;font-size:.92rem;color:#fff;opacity:.92;padding:.4rem .2rem;position:relative;transition:opacity .2s,color .2s}
.nav__link::after{content:"";position:absolute;left:0;right:100%;bottom:-2px;height:2px;background:var(--gold-500);transition:right .3s var(--ease)}
.nav__link:hover::after{right:0}
.nav__link--cta{color:#0f3d24;background:linear-gradient(135deg,var(--gold-400),var(--gold-500));padding:.45rem 1rem;border-radius:999px;font-weight:700}
.nav__link--cta::after{display:none}
.header.scrolled .nav__link--cta{color:#3a2c05}

/* mobile toggle */
.nav-toggle{display:flex;flex-direction:column;justify-content:center;gap:5px;width:42px;height:38px;border-radius:11px;padding:0 9px;background:rgba(255,255,255,.12);border:1px solid rgba(255,255,255,.25)}
.header.scrolled .nav-toggle{background:rgba(20,40,28,.06);border-color:rgba(20,40,28,.12)}
.nav-toggle span{height:2px;width:100%;background:#fff;border-radius:2px;transition:transform .3s,opacity .2s}
.header.nav-open .nav-toggle span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.header.nav-open .nav-toggle span:nth-child(2){opacity:0}
.header.nav-open .nav-toggle span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}

/* mobile menu panel */
@media (max-width:899px){
  .nav{
    position:absolute;top:100%;left:var(--pad-x);right:var(--pad-x);
    display:flex;flex-direction:column;gap:.2rem;
    background:rgba(255,255,255,.97);backdrop-filter:blur(14px);
    border-radius:18px;padding:.7rem;
    box-shadow:var(--shadow);
    opacity:0;visibility:hidden;transform:translateY(-12px) scale(.98);
    transform-origin:top right;transition:.28s var(--ease);
  }
  .header.nav-open .nav{opacity:1;visibility:visible;transform:none}
  .nav__link{color:var(--ink);font-size:1rem;padding:.7rem .8rem;border-radius:12px}
  .nav__link:hover{background:var(--green-50)}
  .nav__link::after{display:none}
  .nav__link--cta{justify-content:center;margin-top:.2rem;text-align:center}
}

/* ============================================================
   HERO
   ============================================================ */
.hero{
  position:relative;min-height:100svh;
  display:flex;flex-direction:column;align-items:center;justify-content:center;
  text-align:center;color:#fff;overflow:hidden;
  padding:6rem var(--pad-x) 5rem;
}
.hero__media{position:absolute;inset:0;z-index:0;overflow:hidden}
.hero__video{
  position:absolute;inset:0;width:100%;height:100%;
  object-fit:cover;object-position:center;
  filter:saturate(1.08) contrast(1.04) brightness(.96);
  transform:scale(1.05);
  animation:heroKen 24s ease-in-out infinite alternate;
}
.hero__overlay{
  position:absolute;inset:0;
  background:
    linear-gradient(180deg,rgba(9,38,23,.66) 0%,rgba(9,32,20,.32) 30%,rgba(7,24,15,.74) 76%,rgba(5,18,12,.94) 100%),
    radial-gradient(120% 85% at 50% 28%,rgba(22,96,52,.28),transparent 60%);
}
.hero__grain{
  position:absolute;inset:0;
  background:radial-gradient(125% 100% at 50% 42%,transparent 48%,rgba(0,0,0,.42));
}
.hero__molecule{position:absolute;z-index:1;width:min(46vw,260px);top:11%;right:-5%;opacity:.5;animation:float 9s ease-in-out infinite}
.hero__top,.hero__bottom{position:relative;z-index:2;width:100%;max-width:660px;margin-inline:auto;display:flex;flex-direction:column;align-items:center}
.hero__logo-badge{
  display:grid;place-items:center;width:88px;height:88px;margin-bottom:.9rem;
}
.hero__logo-badge img{width:100%;height:100%;object-fit:contain;filter:drop-shadow(0 4px 14px rgba(0,0,0,.5))}
.hero__eyebrow{
  display:inline-flex;align-items:center;gap:.7em;
  font-family:var(--ff-head);font-weight:700;font-size:.74rem;
  letter-spacing:.2em;text-transform:uppercase;color:var(--gold-400);
  text-shadow:0 1px 10px rgba(0,0,0,.55);
}
.hero__eyebrow i{display:block;width:24px;height:1.5px;background:linear-gradient(90deg,transparent,var(--gold-400))}
.hero__eyebrow i:last-child{background:linear-gradient(90deg,var(--gold-400),transparent)}
.hero__title{
  font-family:var(--ff-head);font-weight:800;
  font-size:clamp(2.7rem,13.5vw,5.2rem);line-height:.94;
  letter-spacing:.006em;margin:.55rem 0 .35rem;
  background:linear-gradient(180deg,#ffffff 0%,#e4f1e9 100%);
  -webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent;color:#fff;
  filter:drop-shadow(0 6px 26px rgba(0,0,0,.5));
}
.hero__tagline{
  font-family:var(--ff-head);font-weight:600;
  font-size:clamp(1.04rem,4.6vw,1.45rem);line-height:1.24;
  color:#fff;max-width:22ch;margin:0 auto;
  text-shadow:0 2px 16px rgba(0,0,0,.55);
}
.hero__tagline b{color:var(--gold-400);font-weight:700}
.hero__sub{font-size:clamp(.86rem,3.4vw,1rem);max-width:42ch;color:#d8e8dd;margin:.75rem auto 0;line-height:1.5;text-shadow:0 1px 12px rgba(0,0,0,.6)}
.hero__pills{display:flex;flex-wrap:wrap;justify-content:center;gap:.5rem;margin-top:1.25rem}
.pill{
  display:inline-flex;align-items:center;gap:.4em;
  font-family:var(--ff-head);font-weight:600;font-size:.76rem;
  padding:.44rem .85rem;border-radius:999px;
  background:rgba(255,255,255,.14);border:1px solid rgba(255,255,255,.34);
  backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);color:#fff;
  text-shadow:0 1px 6px rgba(0,0,0,.4);
  transition:transform .25s var(--ease),background .25s,border-color .25s;
}
.pill:hover{transform:translateY(-2px);background:rgba(255,255,255,.22);border-color:var(--gold-400)}
.pill .ico{color:var(--gold-400);width:1em;height:1em}
.hero__actions{display:flex;flex-wrap:wrap;justify-content:center;gap:.7rem;margin-top:1.6rem}
.hero__scroll{
  position:absolute;bottom:1.4rem;left:50%;transform:translateX(-50%);z-index:2;
  display:flex;flex-direction:column;align-items:center;gap:.25rem;
  font-size:.64rem;letter-spacing:.2em;text-transform:uppercase;color:rgba(255,255,255,.82);
  text-shadow:0 1px 8px rgba(0,0,0,.5);
}
.hero__scroll svg{width:20px;height:20px;animation:bounce 1.8s infinite}

/* hero entrance */
.hero [data-hero]{opacity:0;transform:translateY(18px);animation:heroIn .9s var(--ease) forwards}
.hero [data-hero="1"]{animation-delay:.10s}
.hero [data-hero="2"]{animation-delay:.22s}
.hero [data-hero="3"]{animation-delay:.34s}
.hero [data-hero="4"]{animation-delay:.46s}
.hero [data-hero="5"]{animation-delay:.56s}
.hero [data-hero="6"]{animation-delay:.66s}
.hero [data-hero="7"]{animation-delay:.76s}

/* ============================================================
   PRODUCTO + FORMATOS (tabs)
   ============================================================ */
.formats{margin-top:.3rem}
.seg{
  position:relative;display:grid;grid-template-columns:1fr 1fr;gap:0;
  background:#fff;border:1px solid rgba(20,40,28,.08);
  border-radius:999px;padding:4px;box-shadow:var(--shadow-sm);
  max-width:340px;margin:0 auto 1.3rem;
}
.seg__btn{
  position:relative;z-index:1;display:flex;align-items:center;justify-content:center;gap:.45em;
  font-family:var(--ff-head);font-weight:600;font-size:.92rem;
  padding:.62rem 0;border-radius:999px;color:var(--ink-soft);transition:color .25s;
}
.seg__btn svg{width:1.05em;height:1.05em}
.seg__btn.is-active{color:#fff}
.seg__pill{
  position:absolute;top:4px;bottom:4px;left:4px;width:calc(50% - 4px);
  border-radius:999px;background:linear-gradient(135deg,var(--green-500),var(--green-700));
  transition:transform .32s var(--ease);z-index:0;box-shadow:0 6px 14px -6px rgba(27,107,58,.6);
}
.seg[data-active="cream"] .seg__pill{transform:translateX(100%)}

.fcard{
  display:grid;grid-template-columns:1fr;gap:1rem;align-items:center;
  background:#fff;border-radius:var(--radius);padding:1rem;
  box-shadow:var(--shadow);border:1px solid rgba(20,40,28,.05);
}
.fcard[hidden]{display:none}
.fcard__media{
  position:relative;border-radius:14px;overflow:hidden;
  background:radial-gradient(120% 90% at 50% 35%,#243029,#0f1713 75%);
  aspect-ratio:4/5;display:grid;place-items:center;padding:.6rem;
}
.fcard__media img{
  width:100%;height:100%;object-fit:contain;object-position:center;
  filter:drop-shadow(0 16px 26px rgba(0,0,0,.5));
  transition:transform .5s var(--ease);
}
.fcard:hover .fcard__media img{transform:scale(1.04)}
.fcard__title{font-family:var(--ff-head);font-weight:700;font-size:1.15rem}
.fcard__desc{font-size:.9rem;color:var(--ink-soft);margin-top:.35rem}
.chips{display:flex;flex-wrap:wrap;gap:.4rem;margin-top:.8rem}
.chips li{
  font-size:.74rem;font-weight:600;font-family:var(--ff-head);
  padding:.34rem .7rem;border-radius:999px;
  background:var(--green-50);color:var(--green-700);border:1px solid var(--green-100);
}

/* ============================================================
   INDICADO PARA (marquee)
   ============================================================ */
.indica{
  position:relative;z-index:2;background:#fff;
  padding:1.5rem 0 1.7rem;overflow:hidden;
  border-block:1px solid rgba(20,40,28,.06);
}
.indica__label{
  display:flex;align-items:center;justify-content:center;gap:.45em;
  font-family:var(--ff-head);font-weight:700;font-size:.72rem;
  letter-spacing:.16em;text-transform:uppercase;color:var(--green-600);
  margin-bottom:1rem;
}
.indica__label .ico{color:var(--gold-500)}
.marquee{overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.marquee+.marquee{margin-top:.6rem}
.marquee__track{display:flex;gap:.6rem;width:max-content;animation:marquee 32s linear infinite}
.marquee--rev .marquee__track{animation-direction:reverse;animation-duration:38s}
.marquee:hover .marquee__track{animation-play-state:paused}
.marquee__track span{
  flex:none;font-family:var(--ff-head);font-weight:600;font-size:.82rem;
  padding:.5rem .95rem;border-radius:999px;white-space:nowrap;
  background:linear-gradient(180deg,#fff,var(--cream));
  border:1px solid rgba(20,40,28,.08);color:var(--ink);
  box-shadow:var(--shadow-sm);
}
.marquee--rev .marquee__track span{background:linear-gradient(180deg,var(--green-50),#fff);color:var(--green-700);border-color:var(--green-100)}

/* ============================================================
   BENEFICIOS
   ============================================================ */
.beneficios{overflow:hidden}
.bgrid{display:grid;grid-template-columns:repeat(2,1fr);gap:.75rem}
.bcard{
  position:relative;background:rgba(255,255,255,.055);
  border:1px solid rgba(255,255,255,.1);border-radius:16px;
  padding:1.1rem .95rem;transition:transform .3s var(--ease),background .3s,border-color .3s;
  overflow:hidden;
}
.bcard:hover{transform:translateY(-4px);background:rgba(255,255,255,.1);border-color:rgba(240,184,34,.4)}
.bcard__ico{
  display:grid;place-items:center;width:42px;height:42px;border-radius:12px;
  background:linear-gradient(135deg,rgba(240,184,34,.22),rgba(240,184,34,.06));
  color:var(--gold-400);margin-bottom:.7rem;
}
.bcard__ico svg{width:23px;height:23px}
.bcard h3{font-family:var(--ff-head);font-weight:600;font-size:.98rem;color:#fff}
.bcard p{font-size:.8rem;color:#c9ddce;margin-top:.25rem;line-height:1.45}

/* ============================================================
   MODO DE USO + STATS
   ============================================================ */
.steps{display:grid;grid-template-columns:1fr;gap:.8rem}
.step{
  position:relative;background:#fff;border-radius:16px;padding:1.1rem 1.1rem 1.1rem 3.4rem;
  box-shadow:var(--shadow-sm);border:1px solid rgba(20,40,28,.05);
}
.step__n{
  position:absolute;left:1rem;top:1.1rem;
  width:30px;height:30px;border-radius:50%;display:grid;place-items:center;
  font-family:var(--ff-head);font-weight:700;font-size:.9rem;color:#fff;
  background:linear-gradient(135deg,var(--green-500),var(--green-700));
}
.step__ico{position:absolute;right:1rem;top:1rem;color:var(--green-400);opacity:.55}
.step__ico svg{width:30px;height:30px}
.step h3{font-family:var(--ff-head);font-weight:600;font-size:1rem}
.step p{font-size:.86rem;color:var(--ink-soft);margin-top:.2rem;max-width:40ch}

.stats{
  display:grid;grid-template-columns:repeat(2,1fr);gap:.7rem;margin-top:1.4rem;
}
.stat{
  background:linear-gradient(160deg,var(--green-700),var(--green-900));
  color:#fff;border-radius:16px;padding:1rem .8rem;text-align:center;
  box-shadow:var(--shadow);
}
.stat__num{font-family:var(--ff-head);font-weight:800;font-size:2rem;line-height:1;color:var(--gold-400)}
.stat__u{font-family:var(--ff-head);font-weight:600;font-size:.85rem;color:#cfe3d4;margin-left:.1em}
.stat small{display:block;font-size:.72rem;color:#cfe3d4;margin-top:.35rem;letter-spacing:.02em}
.uso__note{
  display:flex;align-items:center;gap:.5em;justify-content:center;
  margin-top:1.3rem;font-size:.85rem;color:var(--green-700);font-weight:500;
  background:var(--green-50);border:1px solid var(--green-100);
  padding:.7rem 1rem;border-radius:14px;
}
.uso__note .ico{color:var(--gold-600);width:1.2em;height:1.2em}

/* ============================================================
   LÍNEA DE PRODUCTOS (showcase)
   ============================================================ */
.lineup{position:relative;overflow:hidden}
.lineup__glow{
  position:absolute;z-index:0;width:min(90vw,560px);height:min(90vw,560px);
  top:50%;left:50%;transform:translate(-50%,-50%);
  background:radial-gradient(circle,rgba(35,145,63,.34),rgba(240,184,34,.12) 45%,transparent 70%);
  filter:blur(20px);pointer-events:none;
}
.lineup__mol{position:absolute;z-index:1;top:auto;bottom:-4%;right:-6%;width:min(40vw,200px);opacity:.35}
.lineup__inner{position:relative;z-index:2;display:grid;grid-template-columns:1fr;gap:1.4rem;align-items:center;text-align:center}
.lineup__text{display:flex;flex-direction:column;align-items:center}
.lineup__tags{display:flex;flex-wrap:wrap;justify-content:center;gap:.5rem;margin-top:1.1rem}
.lineup__tags li{
  display:inline-flex;align-items:center;gap:.5em;
  font-family:var(--ff-head);font-weight:600;font-size:.8rem;color:#eaf3ec;
  padding:.45rem .9rem;border-radius:999px;
  background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.16);
  backdrop-filter:blur(6px);-webkit-backdrop-filter:blur(6px);
}
.dot{width:9px;height:9px;border-radius:50%;flex:none;box-shadow:0 0 0 3px rgba(255,255,255,.06)}
.dot--spray{background:var(--green-400)}
.dot--cream{background:#e7d9b0}
.dot--gold{background:var(--gold-500)}
.lineup__media{
  position:relative;border-radius:22px;overflow:hidden;
  background:radial-gradient(120% 90% at 50% 30%,rgba(255,255,255,.06),transparent 70%);
  padding:.5rem;
}
.lineup__media img{
  width:100%;height:auto;object-fit:contain;display:block;
  filter:drop-shadow(0 26px 40px rgba(0,0,0,.55));
  transition:transform .6s var(--ease);
}
.lineup:hover .lineup__media img{transform:scale(1.025)}
.lineup__media.reveal.in{animation:floatY 7s ease-in-out 1s infinite}

/* ============================================================
   MAYORISTAS / B2B
   ============================================================ */
.mayoristas{overflow:hidden}
.aud{display:grid;grid-template-columns:1fr;gap:.8rem;margin-bottom:1.4rem}
.aud__card{
  display:grid;grid-template-columns:auto 1fr;gap:.9rem;align-items:center;
  background:#fff;border-radius:16px;padding:1.05rem;
  box-shadow:var(--shadow-sm);border:1px solid rgba(20,40,28,.05);
  transition:transform .3s var(--ease),box-shadow .3s;
}
.aud__card:hover{transform:translateY(-3px);box-shadow:var(--shadow)}
.aud__ico{
  display:grid;place-items:center;width:52px;height:52px;border-radius:14px;
  background:linear-gradient(135deg,var(--green-500),var(--green-700));color:#fff;
}
.aud__ico svg{width:26px;height:26px}
.aud__card h3{font-family:var(--ff-head);font-weight:600;font-size:1.02rem;grid-column:2}
.aud__card p{font-size:.84rem;color:var(--ink-soft);grid-column:2;margin-top:.1rem}
.aud__card h3{margin-bottom:-.4rem}

.values{
  display:grid;grid-template-columns:repeat(2,1fr);gap:.55rem .8rem;
  background:#fff;border-radius:18px;padding:1.2rem;
  box-shadow:var(--shadow-sm);border:1px solid rgba(20,40,28,.05);
}
.values li{display:flex;align-items:center;gap:.55em;font-size:.86rem;font-weight:500}
.values .ico{color:var(--green-600);width:1.15em;height:1.15em;flex:none}

/* ============================================================
   CIERRE / CTA
   ============================================================ */
.cierre{
  position:relative;overflow:hidden;text-align:center;color:#fff;
  background:radial-gradient(120% 120% at 50% 0%,var(--green-700),var(--green-900));
  padding:var(--pad-y) var(--pad-x);
  border-radius:var(--radius-lg) var(--radius-lg) 0 0;margin-top:calc(var(--radius-lg) * -1);z-index:2;
}
.cierre__mol{position:absolute;left:-5%;bottom:-6%;width:min(40vw,220px);opacity:.4;animation:float 11s ease-in-out infinite}
.cierre__inner{position:relative;z-index:2;display:flex;flex-direction:column;align-items:center;max-width:560px}
.cierre__title{font-family:var(--ff-head);font-weight:700;font-size:clamp(1.5rem,6vw,2.4rem);line-height:1.08;margin:.5rem 0 .6rem}
.cierre__text{font-size:.95rem;color:#d7e8db;max-width:42ch;margin-bottom:0}
.cierre__trust{display:flex;flex-wrap:wrap;justify-content:center;gap:.5rem 1.2rem;margin-top:1.6rem}
.cierre__trust span{display:inline-flex;align-items:center;gap:.45em;font-size:.8rem;font-weight:500;color:#cfe3d4}
.cierre__trust .ico{color:var(--gold-400)}

/* ============================================================
   FOOTER
   ============================================================ */
.footer{background:#0b2d1a;color:#bcd2c2;padding-top:2.4rem}
.footer__inner{display:flex;flex-direction:column;gap:1.4rem}
.footer__brand{display:flex;align-items:center;gap:.9rem}
.footer__logo{display:grid;place-items:center;width:68px;height:68px;flex:none}
.footer__logo img{width:100%;height:100%;object-fit:contain;filter:drop-shadow(0 2px 6px rgba(0,0,0,.35))}
.footer__tagline{font-size:.82rem;max-width:30ch;color:#9fc0a8;line-height:1.4}
.footer__nav{display:flex;flex-wrap:wrap;gap:.4rem 1.2rem}
.footer__nav a{font-family:var(--ff-head);font-weight:500;font-size:.88rem;color:#cfe1d4;transition:color .2s}
.footer__nav a:hover{color:var(--gold-400)}
.footer__bar{
  border-top:1px solid rgba(255,255,255,.1);margin-top:2rem;
  padding:1.2rem var(--pad-x);text-align:center;
}
.footer__bar p{font-size:.76rem;color:#8fae98;max-width:var(--container);margin-inline:auto}
.footer__legal{margin-top:.4rem;font-size:.72rem;color:#6f8e78}

/* ============================================================
   REVEAL ANIMATIONS
   ============================================================ */
.reveal{opacity:0;transform:translateY(22px);transition:opacity .7s var(--ease),transform .7s var(--ease)}
.reveal.in{opacity:1;transform:none}
.bgrid .bcard:nth-child(2){transition-delay:.06s}
.bgrid .bcard:nth-child(3){transition-delay:.12s}
.bgrid .bcard:nth-child(4){transition-delay:.18s}
.bgrid .bcard:nth-child(5){transition-delay:.24s}
.bgrid .bcard:nth-child(6){transition-delay:.3s}
.steps .step:nth-child(2){transition-delay:.1s}
.steps .step:nth-child(3){transition-delay:.2s}
.aud .aud__card:nth-child(2){transition-delay:.1s}
.aud .aud__card:nth-child(3){transition-delay:.2s}

/* decorative blobs */
.blob{position:absolute;border-radius:50%;filter:blur(60px);z-index:0;pointer-events:none}
.blob--1{width:280px;height:280px;background:rgba(240,184,34,.16);top:-60px;right:-60px}
.blob--2{width:300px;height:300px;background:rgba(35,145,63,.12);bottom:-80px;left:-80px}
.beneficios .container,.mayoristas .container{position:relative;z-index:1}

/* ============================================================
   MICRO-INTERACTIONS
   ============================================================ */
.btn{position:relative;overflow:hidden}
.btn--gold::after{
  content:"";position:absolute;top:0;left:-40%;width:38%;height:100%;
  background:linear-gradient(120deg,transparent,rgba(255,255,255,.55),transparent);
  transform:translateX(-120%) skewX(-18deg);opacity:0;
}
.btn--gold:hover::after{opacity:1;animation:shine .9s var(--ease)}
.btn:active{transform:scale(.97)}
.btn--gold:active,.btn--ghost:active{transform:translateY(0) scale(.97)}
/* tap feedback (mobile) + pointer affordance on cards */
.bcard:active,.aud__card:active,.fcard:active,.lineup__tags li:active{transform:translateY(-1px) scale(.99)}
.seg__btn:active,.nav__link--cta:active,.carousel__nav:active{transform:scale(.96)}
/* keyboard focus */
a:focus-visible,button:focus-visible{outline:2.5px solid var(--gold-400);outline-offset:3px;border-radius:8px}
.header.scrolled a:focus-visible{outline-color:var(--green-600)}

/* ============================================================
   KEYFRAMES
   ============================================================ */
@keyframes marquee{to{transform:translateX(-50%)}}
@keyframes float{0%,100%{transform:translateY(0) rotate(0)}50%{transform:translateY(-14px) rotate(4deg)}}
@keyframes floatY{0%,100%{transform:translateY(0)}50%{transform:translateY(-10px)}}
@keyframes bounce{0%,100%{transform:translateY(0)}50%{transform:translateY(6px)}}
@keyframes heroIn{to{opacity:1;transform:none}}
@keyframes heroKen{from{transform:scale(1.04)}to{transform:scale(1.12)}}
@keyframes shine{to{transform:translateX(220%) skewX(-18deg)}}

/* ============================================================
   RESPONSIVE (scale up)
   ============================================================ */
@media (min-width:600px){
  .bgrid{grid-template-columns:repeat(3,1fr);gap:1rem}
  .stats{grid-template-columns:repeat(4,1fr)}
  .values{grid-template-columns:repeat(3,1fr)}
  .fcard{grid-template-columns:1fr 1.2fr;padding:1.3rem}
  .fcard__media{aspect-ratio:4/5;max-height:400px}
}

@media (min-width:900px){
  :root{--pad-y:clamp(3.4rem,6vw,5.4rem)}
  .nav{display:flex;align-items:center;gap:.4rem;position:static;opacity:1;visibility:visible;transform:none;background:none;box-shadow:none;padding:0;backdrop-filter:none}
  .nav-toggle{display:none}
  .header__logo{width:38px;height:38px}
  .steps{grid-template-columns:repeat(3,1fr)}
  .aud{grid-template-columns:repeat(3,1fr)}
  .aud__card{grid-template-columns:1fr;text-align:center;justify-items:center;gap:.4rem;padding:1.5rem 1.2rem}
  .aud__card h3,.aud__card p{grid-column:auto}
  .aud__card h3{margin:.6rem 0 0}
  .sec-head{margin-bottom:2rem}
  .formats{display:grid;grid-template-columns:auto 1fr;gap:2rem;align-items:start}
  .seg{margin:0 0 0;grid-column:1;position:sticky;top:90px}
  .format-cards{grid-column:2}
  .lineup__inner{grid-template-columns:1.05fr 1.15fr;gap:2.6rem;text-align:left}
  .lineup__text{align-items:flex-start}
  .lineup__tags{justify-content:flex-start}
}

@media (min-width:1100px){
  .hero__molecule{width:300px;right:4%}
  .lineup__inner{gap:3.4rem}
}

/* ---------- MÓVIL / VERTICAL: video como FONDO FULL-BLEED del hero ----------
   El video cubre TODO el hero (object-fit:cover, de borde a borde, sin caja ni espacios),
   con los textos y botones encima. Como el personaje se desplaza de derecha (corriendo)
   a izquierda (saludando) de forma CONTINUA, un script ajusta object-position en tiempo
   real para mantenerlo siempre encuadrado. Se desactiva el ken-burns en pantallas angostas
   para maximizar el ancho visible (mejor encuadre del personaje). */
@media (max-width:899.98px){
  /* sin zoom = máximo ancho visible; encuadre inicial hacia el personaje que corre (derecha).
     El script ajusta object-position en tiempo real durante la reproducción. */
  .hero__video{transform:none;animation:none;object-position:90% center}
}
@media (max-width:599.98px){
  /* El contenido (logo + textos + botones) baja a la parte inferior para que el ROSTRO del
     personaje (zona superior del video) quede siempre despejado: el protagonista es el personaje. */
  .hero{justify-content:flex-end;padding-bottom:2.8rem}
  .hero__scroll{display:none}
  /* overlay: oscuro en la franja del header (texto legible) → claro sobre el rostro del personaje
     → oscuro abajo donde van los textos y botones. */
  .hero__overlay{
    background:linear-gradient(180deg,
      rgba(5,18,12,.62) 0%, rgba(6,22,14,.16) 13%, rgba(6,22,14,.12) 30%,
      rgba(5,18,12,.5) 58%, rgba(4,14,9,.92) 100%);
  }
  .hero__molecule{display:none}
  .hero__title{font-size:clamp(2.5rem,13vw,3.4rem)}
  .hero__tagline{font-size:1.06rem;max-width:24ch}
  .hero__logo-badge{width:80px;height:80px;margin-bottom:.8rem}
}

/* ============================================================
   REDUCED MOTION
   ============================================================ */
@media (prefers-reduced-motion:reduce){
  *{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important;scroll-behavior:auto!important}
  .reveal{opacity:1;transform:none}
  /* keep the hero video visible — only stop decorative drift.
     Do NOT force a scale here: on mobile the 16:9 strip must stay un-zoomed
     so the full character (running + waving) is never cropped. */
  .hero [data-hero]{opacity:1;transform:none}
  .hero__video{animation:none}
  .lineup__media.reveal.in{animation:none}
}